Chuseok farm and livestock product discount support expanded to 149 billion won — discount events extended to September 30, Hanwoo beef and Handon pork 30–50% off planned
Source material is a Korean government announcement (in Korean).
On September 9, 2026, the Ministry of Agriculture, Food and Rural Affairs (농림축산식품부) said it will expand discounts on farm and livestock products ahead of Chuseok (추석), together with Nonghyup (NH) and others. The measure supplements the Chuseok livelihood stabilization measures (추석민생안정대책) announced on September 1. Discount support for farm and livestock products totals 149 billion won, three times last year's 50 billion won, and the discount events have been extended by one week from the original September 3–23 to September 30, covering the Chuseok holidays. For Hanwoo (한우) beef and Handon (한돈) pork, whose prices weigh heavily on households, additional discount events will be held in cooperation with producer self-help fund organizations (자조금단체), and Hanwoo sirloin, brisket and soup cuts and Handon pork shoulder, commonly used for the Chuseok table, are planned to be discounted 30–50% at Hanaro Mart (하나로마트) and other stores. Nonghyup will also add 29.1 billion won (87.7 billion won in total including government support) for online and offline discounts at Hanaro Mart, NH Singsing Mall (NH싱씽몰) and elsewhere. Hanaro Mart will discount holiday-table items — including farm, livestock and fishery products such as fruit, Hanwoo beef, pork and dried yellow croaker (굴비), and processed foods such as flour — by up to 57%, and NH Singsing Mall will discount major holiday goods and gift sets by up to 70%. Inquiries: Agri-Food Market Management Division, Ministry of Agriculture, Food and Rural Affairs (044-201-2682).
Key facts
| Announced | September 9, 2026, Ministry of Agriculture, Food and Rural Affairs (supplementing the September 1 Chuseok livelihood stabilization measures) |
|---|---|
| Discount support | 149 billion won — three times last year's 50 billion won |
| Discount event period | Originally September 3–23 → extended by one week to September 30 (including the Chuseok holidays) |
| Hanwoo beef and Handon pork | Hanwoo sirloin, brisket and soup cuts and Handon pork shoulder planned at 30–50% off at Hanaro Mart and other stores |
| Additional Nonghyup funding | 29.1 billion won (87.7 billion won in total including government support) |
| Hanaro Mart and NH Singsing Mall | Hanaro Mart holiday-table items up to 57% off / NH Singsing Mall major holiday goods and gift sets up to 70% off |
| Inquiries | Agri-Food Market Management Division, Ministry of Agriculture, Food and Rural Affairs 044-201-2682 |
Last checked:
On September 9, 2026, the Ministry of Agriculture, Food and Rural Affairs (농림축산식품부) said that, together with Nonghyup (NH) and others, it will raise Chuseok (추석) discount support for farm and livestock products from last year's 50 billion won to 149 billion won, and extend the discount events from the original September 3–23 by one week to September 30, covering the Chuseok holidays. Hanwoo (한우) sirloin, brisket and soup cuts and Handon (한돈) pork shoulder are planned to be discounted 30–50% at Hanaro Mart (하나로마트) and other stores.
Background — why this change
The Ministry of Agriculture, Food and Rural Affairs explained that the measure supplements the Chuseok livelihood stabilization measures announced on September 1 and that it plans to pool available government and Nonghyup resources to ease the burden of prices. Seo Jun-han (서준한), Director General for Distribution and Consumer Policy at the ministry, said: "Ahead of Chuseok, we will greatly expand discount support to ease the burden on shopping baskets, and carry out the discount events without disruption alongside expanded supply of holiday goods, doing our best so that people can enjoy a bountiful and happy Chuseok." Please check each store's notices for the items covered and store-specific discount rates.
Summaries below are factual notes based on government announcements and primary sources — not evaluations or opinions.
FAQ
Until when do the Chuseok farm and livestock product discounts run?
The discount events were extended by one week from the original September 3–23 and run until September 30, covering the Chuseok holidays.
Where are the discounts, and how large are they?
Hanwoo sirloin, brisket and soup cuts and Handon pork shoulder are planned to be discounted 30–50% at Hanaro Mart and other stores. Hanaro Mart will discount holiday-table items — including farm, livestock and fishery products such as fruit, Hanwoo beef, pork and dried yellow croaker, and processed foods such as flour — by up to 57%, and NH Singsing Mall will discount major holiday goods and gift sets by up to 70%.
How much is the discount support budget?
Discount support for farm and livestock products totals 149 billion won, three times last year's 50 billion won. Nonghyup is also adding 29.1 billion won (87.7 billion won in total including government support).